Recently I wrote and released my ‘Marketing your Escort Brand’ Manual, volume one. Part of a
series of training manuals I’m releasing as part of my business. So far we have sent that manual
to a multitude of escorts and other adult businesses on request with great feedback. One such
feedback was quote “I hope they’re listening” sadly even though most escorts have written back
that they love it etc probably very few are actually living by it, the others tell me they knew it
already, pretty straight forward stuff…but are doing about 25% of it.
I get it, it’s hard work running a business and make no mistake if you are an independent escort
then you ARE a business. You may just be happy with a couple of clients a month, as a side
income to your day job but if this is your bread & butter then you had better buckle up, put your
big girl panties on and take some notes. This is serious stuff in one of THE MOST
COMPETITIVE industries I know of so either you get serious or you just won’t make it.
Phew….now that we have got that out of the way and all of the not so serious contenders have
left, lets talk the turkey!
Firstly do you need a website????
Short answer: YES
Remember when backpage went down and everyone’s earnings dropped by around 80% (no
exaggeration) that’s why you need a website. If you do NOT want to be reliant on any one
website to get you traffic and business then you need to ‘grow’ your own. It’s called online
property this means you own it…it is yours to do with exactly as you choose and through this
property you will seriously get into the ‘market’
But why? You ask, I can just have pretty profiles on lovely escort directories like Cocos Secrets
or scarlet blue…why do I need a website?
Answer: Because through your site, you can grow, cultivate and market your business. You
have complete control. Yes you still need to advertise, we’ll come back to that but with your own
site, you can develop a database, you DON’T have to share traffic and you can literally grow
your business. If you do have a site you simply must add a review feature, reviews are crucial
and great for SEO!
What does this mean? It means you will need a good site, effective SEO because you need to
be found, great content inc pictures and videos AND of course Google analytics so that you
know where your traffic is coming from and where to focus your efforts!
Advertising & your website:
It is a big part of your industry, you need to advertise BUT it’s just the beginning you need to
have your website on your advertising so that your potential clients can get the full picture. This
is where your analytics come in so handy, here you can check which advertising platforms are yielding the best results, pour more money into them and stop wasting money on dead ends.
For instance, Cocos secrets hosts escort tours, escort forum, an escort lounge, and promotes
VIP escorts and ‘escort of the month’ these are all excellent extra features of your advertising
you should be capitalising on. Every single way you can get a new link on Cocos Secrets you
should be going for it and linking back to your site and every bit of extra exposure you can get
on the site that puts you up front & center you should be going for that too! That includes all
sites that you’re advertising with. Some sites allow you to submit guest blogs, showcase your
discounts & offers ….are you utilising these extra features? If not, than why not???
Reviews…you need reviews so if a site has a review feature be sure to ask your clients to leave
you reviews, the reviews and the clicks you receive on that site will help push your profile up in
the SERPS (search engine return pages) and of course get you more customers.
Combine all of your advertising and extra features those advertisers offer then put together a
content marketing calendar for your business…remind yourself, this month on the 25th I have
the escort of the month feature, on the 30th Im featuring in this guest blog etc then. Sounds like
a lot of work? Do you want results? With all these extra features you’re now doing, guess what
that’s great content for a newsletter! No one else is going to do it for you, as I said this is work
but it’s so fruitful, the money you can make in this industry is definitely worth it! You have those
dreams of travelling the world as a high class fly me to you escort or relocating to South East
Asia to live the dream, or of buying that dream home? Then do the work put in and you will get
out of it what you desire.
I recently wrote a blog post for sex bloggers on my own site. In that post I discussed social
media promotion. Did you know that IG (instagram) had over 1 billion users last year and is well
on its way to 2 billion. Insane on the membrane. So you need to be on it it. But you have to be
careful, you can’t be overly explicit, you can’t use the word ‘escort’ 50 million times in every post
or post lots of naked pictures….. IG is owned by facebook and they’re both uptight when it
comes to the adult industry. BTW don’t waste your time on facebook as a sexworker….So use
your common sense, market yourself in an interesting, classy way, capture your lifestyle…not
your naked fanny, that’s what works anyway. It doesn’t matter that your followers are made of
all types that aren’t necessarily potential clients, the bigger you get the more exposure you get
and the more you will be in front of potential clients without stepping on anyone’s guidelines.
Twitter: This is where you can actually get to the nitty gritty of being you BUT again be sure to
follow twitter guidelines or you will be ‘shadow banned’ so don’t post lots of nudes or follow
loads of porn accounts or over tweet, twitter sees this as spam and then effectively ‘silences’
you. It’s called being shadow banned and it can be very difficult to get out of. Remember all
social media is American, remember backpage, it was American… selling sex is illegal in the US
and everything connected with it is pretty much deemed ‘unsafe’ or ‘undesireable’ their rules
you just have to work within the parameters. It can be done and Twitter is a place where you
can promote your business and learn the guidelines from other sexworkers of how best to
manage your twitter account.
Social Media is so important and a great way to drive traffic back to your website so it’s crucial
for SEO and NOT drive traffic to your profiles on sexy directories where you are basically driving
traffic to all of your competition. Remember everything has its place but YOUR place is your
Sensis – Yellow pages:
Yes Sensis is still alive & well and quite frankly a great way to generate traffic. If you have a
website already and you want to promote it, then definitely add a free or paid ad on sensis
Yellow Pages. Why you ask? Simply because when it comes to advertising, people will click on
what they trust and everybody knows and trusts the yellow pages. They provide fantastic
statistics so you can see how your advertising is doing with paid ads and it isn’t that exe to pay
to be top of the list for your area. It’s just one platform but it’s a great one for SEO as it is
primarily location based. If you do a paid ad let me know I have a great account manager there
and I’ve trained him to work with the adult industry clients, it’s not what you know!
What the hell is SEO?
SEO or search engine optimisation is basically how you get found or how your website gets
found. It’s non paid advertising, paid advertising via google is called SEM or search engine
marketing. The better your SEO the better your rankings will be in google or your ‘serps’ search
engine return pages. So one of the ways we do this is by being on as many adult friendly
business directories as possible. I will be doing an up and coming list on my blog of all the adult
friendly directories we use and how best to utilise them. Of course this includes escort
directories BUT when it comes to paid advertising remember if you have your own site, get
google analytics it will keep your costs low and allow you to data mine what works and what
doesn’t. Social Media as we have already covered off is also crucial for SEO. The one thing we
haven’t covered but will next is a blog. It is the best for SEO as it is fresh original content added
to your site on a regular basis. Basically google rewards content, good engaging fresh content.
So a blog is a must for SEO. Also remember a good website is BUILT with SEO in mind. Good
content with keywords and good seo practises in the backend.
Next we are going to talk about your blog, how to get started, what to write, how to include
keywords and create engaging awesome content!
Don’t forget to check my profile under Marketing Agencies for your coded discount offer
available only to escorts on Cocos Secrets.
This blog post was written by Lillian Thoms
Founder of Adult Digital Publisher